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GLOSSARY / SHARED LANGUAGE

Terms worth defining before a proposal

Sign projects cross graphic, architectural, structural, electrical and operational disciplines. Clear terms reduce avoidable assumptions.

Abstract dimensional forms and mounting parts
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Cabinet

An enclosure that supports a sign face and may contain illumination or structure.

Channel letter

A fabricated dimensional character with face, returns and back, often but not always illuminated.

Decision point

A location where a person must choose among routes or actions.

Face

The primary visible front surface carrying a message or graphic.

Halo illumination

Light directed behind a raised element to create a glow on the mounting surface.

Message schedule

A controlled list connecting sign IDs, locations, messages, arrows and other content.

Raceway

An enclosure used to support components and/or contain wiring, mounted as a unit.

Return

The side wall of a fabricated dimensional letter or cabinet.

Sign type

A repeatable family definition with consistent construction and layout logic.

Stand-off

A spacer that holds a sign or letter away from its mounting surface.

Substrate

The base material receiving graphics, coatings or attached components.

Wayfinding

The broader process of helping people understand position and move through an environment using architecture, information and cues.