Terms worth defining before a proposal
Sign projects cross graphic, architectural, structural, electrical and operational disciplines. Clear terms reduce avoidable assumptions.

An enclosure that supports a sign face and may contain illumination or structure.
A fabricated dimensional character with face, returns and back, often but not always illuminated.
A location where a person must choose among routes or actions.
The primary visible front surface carrying a message or graphic.
Light directed behind a raised element to create a glow on the mounting surface.
A controlled list connecting sign IDs, locations, messages, arrows and other content.
An enclosure used to support components and/or contain wiring, mounted as a unit.
The side wall of a fabricated dimensional letter or cabinet.
A repeatable family definition with consistent construction and layout logic.
A spacer that holds a sign or letter away from its mounting surface.
The base material receiving graphics, coatings or attached components.
The broader process of helping people understand position and move through an environment using architecture, information and cues.